How Iman Gadzhi made over $26,000,000 using basic psychology
7 tactics used by multi-millionaire Iman Gadzhi used to make countless millions
Hope = Success
Iman doesn't just sell courses
He sells a vision, YOUR vision
He taps into your deep desire to escape the 9-5, and giving you HOPE and BELIEF
This isn't just simple marketing, it's crafting a new reality
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Authority Building
Who got the best style? Iman
Who got the best watches? Iman
Who got the best cars? Iman is one of them again
He’s not just a teacher, he's a living testament to the things he preaches
This authority makes his sales pitch almost irrefutable
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Leveraging FOMO
Iman uses scarcity EVERYWHERE
Limited spots in his programs
Exclusive live events "Enter NOW, it's your LAST chance" (still keeps sellings the same program over and over again)
It's classic psychology
People want what they fear they can't have
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Cult-like Community
He builds more than just regular followers, he created a whole new identity
Why do you think so many young guys started dressing and behaving like old-money?
This deep sense of belonging supercharges his sales even more
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Emotional Triggers
Every piece of content is a carefully placed to trigger your monkey brain:
1. $10k p/m testimonial
2. Your brain is triggered and you got emotional
3. Iman says it's so easy nowadays
4. You get even more emotional
5. Iman uses FOMO
6. $$$ Sale is made
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Us vs. Them
Such a strong narrative
Traditional education + 9-5 job = Enemy
Iman + his courses = Freedom
He turns his offers into acts of rebellion against a broken system
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The Transparency Tactic
Iman sometimes posted content of him crying/being very emotional
You might think it made him look very weak, but it's actually exactly the opposite
It humanizes him, making his huge claims more believable
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Start using it to make even more money ASAP
—RDB